How To Start A Hair Extension Business In Ghana

Do you have passion for fashion? Why not consider trading in the beauty industry ?
The demand for hair extension in the Ghanaian markets is sky-rocketing everyday.
Therefore, hair extension business is a viable and lucrative business in Ghana.
One thing very good about hair extension business in Ghana is that it requires little capital to start. And almost anyone can do it.
Most women today take extra measure to look good and are willing to spend even their last money to achieve this.
One of the symbol of a woman’s beauty is her hair. To achieve good looks, women make their hair with all types of hair extension and they do it almost every week.
Another thing We like about hair extension business is that you can start it small from home without renting a shop, and your customers will still reach you on your mobile phone when the need arises. So, the business is quite simple and affordable.
Different Types Of Hair Extension
There are different types of hair extension available in the
market, example; synthetic, human hair, European,
Brazilian hair, Peruvian hair, Indian hair, expression
attachments, wigs, amigos attachments etc.
They come in
different inches, colors, different makes, and their prices
vary too.
Before you engage in hair extension business, you need to
understand and get familiar with these different types of
hair extension that are in the market.
Some people may
consider selling only human hair depending on who their
customers are, while others may prefer to sell all products
of hair extension.
It is advisable to sell different types of
hair extension because people are different so are taste and
likes.
Being known for different kinds of brands makes you
earn more satisfied customers who in turn will help
promote your business by word of mouth.
If you are selling in a shop, you need to purchase the
equipment for your shop.
Another strategy is
advertisement, this could be done through social media
marketing, telling friends and family through word of mouth
marketing, or showcasing your product at trade fair shows.
As a business owner you need to practice what you preach.
Use good hair extension products on your hair for people to
see. You don’t need much to start this business.
Business
This business is capable of earning you milliins monthly
if you take it serious and give your all to the marketing. To
engage yourself in this type of business you need to put
somethings into consideration to avoid any pitfall.
1. First Educate Yourself
Due to variety in brands of hair extension in the market,
you need to know their names, inches, and where they are
made in.
Because you will have different customers asking
for a particular brand of hair.
More so, a new product can
surface in the market that your customer may not be aware
of, you can tell your customers more about it.
This will go
along way to demonstrate to your customers how
knowledgeable and up to date you are in the business.
2. Write A Feasibility Study
Make a list on how you want your business to succeed at
the beginning and in the future.
Think of how you can
compete with the existing competitors in this line of
business. know how much you need to start up, and what
the turnover would be.
Also, find out where to buy your
products, either from the distributors or manufacturers in
order to get products at a reasonable and affordable price.
3. Capital Prospect
When you invest Money to buy different types of hair extension that pull traffic in the market such as, expression attachments, human hair, lace wig, and other related items to stock. You stand a chance of making Times 3 returns
from your investment.
4. Add Related Items To Stock
There are some other related products that are used to
make hair such are; thread for weavon, needle, weavon
glue, weavon oil, relaxers and all types of hair cream and anti-dandruff for hair.
This does not only attract individuals but also call for attention of salon owners to patronize your business.
5. Sell At A Reasonable Rate
Have it in mind that there are many competitors in this line of business.
Make sure your price is very reasonable and
competitive enough. You do not have to make huge profit as a beginner, what you need first is to gain more customers.
Providing them with the best quality at
affordable rates will help you gain customers and keep
them for a long time !
6. Get Goods Directly From Manufacturers
If you do not have enough financial capacity to import
directly from China, you can consider purchasing from local
manufacturers.
Even so, you can get your product at a
reasonable rate while being assured of good quality.
In
effect, you will be able to give your customers a reasonable
discount on product purchase.
7. Attract Your Customers
While reasonable price will help you gain more customers,
you can make them loyal by giving incentives on products
purchased.
This can come as gifts on products bought depending on the quantity.
Sometimes, you can run a sales
promo. Your customers want to be convinced that there is difference between you and other suppliers.
Endeavor to
stand out by treating them in such a way to show that they
are kings.