How To Become A Dangote Cement Distributor In Ghana

The cement industry in Ghana is one which has witnessed
tremendous improvement from what it used to be before.
The market is more diversified with major players
participating.
The major cement manufacturers that readily
come to mind are Dangote, Ashaka, Lafarge, Bua, Unicem
among other big players in the industry.
These cement
manufacturers have opened up the market for participation.
Today, you don’t need to have all the money to establish a
cement manufacturing plant.
You can still participate in this
industry by becoming a distributor.
Making Your Choice
To become a Dangote Cement distributor in Ghana, choice
is necessary.
Why ? Though there are several cement
manufacturers, Dangote is by far the biggest.
You will need
to select which company to work with.
If you want to go
with all, then you will have to carry out a lot of background
checks on each cement company.
Having a good
understanding of the distributorship requirements of your
most preferred cement company is necessary.
To do this, you will have to consider doing business with
the cement brand that has more acceptance with Ghanaians
as this is a necessary component and translates to
patronage which results in your profits.
Compare the Incentive Offerings Among
Cement Manufacturers
To get a good deal, it is important to carefully compare all
the distributorship incentives of all the major cement
manufacturers.
But why use the word “major” ? Simple! it is
because it will be unwise to seek for distributorship from
an unknown or unpopular cement brand.
The major aim of
seeking for distributorship is for profit.
Carefully studying
the requirements can enable you spot the best deal offering.
The cement company offering the best conditions that will
help your business aspirations and target should be applied
to.
Another important area to consider is the support provided
by the cement company.
The company offering the most
support should be patronized.
This is because your
business stands higher chances of succeeding under its
business arrangement than a cement company with a poor
support structure.
Basic Distributorship Requirements
There are certain standard distributorship requirements
cement companies expect from individuals or businesses
seeking distributorship rights.
Using Dangote cement as an
example, some of its requirements includes a form of proof
of registration of business name with the Corporate Affairs
Commission.
This is usually in the form of a certificate of
registration.
Other requirements include a distributorship
application letter, a bank reference letter scan, a passport
photograph of the company’s MD and representative.
Added Requirements
Apart from the application requirements, the company will
check for availability of facilities that are necessary for
distributorship.
Examples of such facilities include delivery
vehicles such as trucks or vans and also a fairly large
warehouse that will carry its products.
You cannot seek for
distributorship rights without having these in place.
On the
scale of importance, a warehouse weighs heavier than
delivery vehicles.
This however does not make the former
less important.
Business Location
For most types of businesses, location is key.
It determines
the level of patronage and profitability.
Locating your
business in a place with low economic activities such as
rural areas will definitely impact sales negatively.
This is
especially true if your target is to start a mega cement
distributorship business. It is important that you look for
locations with high economic activities.
In Ghana,setting
your cement warehouse within or around the central
business districts will really jack up sales.
However, location is not restricted to areas close or within
the central business district.
There are also major towns
across Ghana where you can locate your cement business.
The bottom-line here is locating your warehouse in
commercial areas where the bulk of you patronage will
come from.
Failure to do this will certainly result in slow
sales which is not good for a cement distributorship
business.
Making Inquiries
As common as this may sound, it is important that you
strongly consider this.
To succeed in your cement
distributorship business, it is very necessary that you make
inquiries especially from those doing this business.
This
may not sound attractive at first because they are supposed
to be your competitors.
Knowing how to go about it is very
important.
Sometimes, becoming friends with them can be a
first step to getting basic information.
The cement company
is where to get detailed information after getting the
distributor’s perspective.