How To Start A Frozen Chicken Business In Ghana

Chicken sales and production business is a multi- million dollar industry.
It is rightly so because many prefer to buy frozen chicken basically because its convenient to cook.
You will not go through the stress of slaughtering the chicken, boiling water, peeling off the feathers and dividing the chicken into parts.
Frozen chicken gives you the opportunity to choose the chicken parts you feel like eating.
Frozen chicken business is so profitable that you can be making as much as a million naira monthly as a medium scale producer and retailer.
For the purpose of convenience, the demand for frozen chicken is on the increase.
Anyone who invest in this business can never incur loss. This article will tell you what you need to know before starting your frozen chicken business. You will also be enlightened on how to market your frozen chicken.
Meanwhile, let us learn more on some of the health benefits of frozen chicken.
Health Benefits of Eating Chicken
As we all know, chicken is a very good source of protein, likewise fish and other seafood.
Protein builds our muscles, skin, cartilage and blood vessels.
Many consumers attest to the fact that chicken soup or stew is more delicious than those prepared with beef or other sources of protein.
Chicken prevents bone loss, because it is rich in calcium. It is not difficult to acquire the calcium because most chicken bones are very soft and they can be easily chewed.
Chewing chicken bones does not just give strong bones, it gives strong teeth too. Chicken is rich in phosphorus that helps to aid strong teeth, bones, kidney as well as the liver.
Consuming higher rate of chicken increases our metabolic performance. Eating more of chicken will keep blood vessels healthy thereby increasing your energy level. Chicken is rich in vitamin-B that helps prevent cancer.
Chicken consumption improves healthy eyesight. Consumption of chicken reduces skin problems, and it repairs dry and damaged skin.
Chicken increases appetite because it consists of zinc and this helps in maintaining a healthy appetite.
How To Start A Frozen Chicken Business In Ghana
Start Up Capital
To start frozen chicken as a medium scale investor, you
will need a huge capital.
Your initial capital will
be invested in purchasing all equipment needed to run the
business.
Your source of finance can be loan from any
bank, your personal savings, it could come from partners or
any other source you can think of.
Good Location
Your startup point might not necessarily be a shop, you
can start this business from your home if you have the
sufficient space.
However if your home is not spacious
enough, that means you will need to acquire or rent a shop
either in a market, busy street or your neighborhood.
Frozen Chicken Equipment And Support
Staff
There are some basic equipment needed to run this
business.
Having achieved a standard start up point, it is
important to purchase your working tools.
These are as
follows:
Deep freezers
Generator
Knives and Axes
Bowls and Basins
Sealing Machine
Automatic weighing scale
Lovely polythene bags for packaging
Tables for cutting
Chairs
Heat source (stove or heater)
Soap and Hand Towels
You will have to hire support staff to make your frozen
chicken business more efficient.
If You intent to produce
the frozen food on your own, there should be different
sections in your factory, the slaughtering and feather
removal section, dividing section, packaging section and
the distribution section.
The sectioning depends on how
large your production is. In hiring staff, make sure you hire
dedicated staff and make sure you treat them right by
paying their salary as at when due.
This will make them
always happy and more dedicated to their jobs.
There are two types of birds that can be used for frozen
chicken, and these are broilers, and old layers.
So if you
want to buy your birds from a farm you know what type to
source for, and if you are going to rear it on your own farm,
you should take note of the type to invest on.
Getting Started
You have your equipment ready, you know what type of
birds to source for, your space is available, the next step is
starting the business. Interestingly, once the birds have
been slaughtered, all the parts are useful.
We have discussed about the production process of this
business, let us go further to branding, and selling aspect.
After your production, there are some steps to consider to
make your products acceptable to the public and they are
as follows.
Frozen chicken is a consumable product and so you must
create a sweet name. It must be simple and short, easy to
pronounce.
The more appealing your name sounds, the
better for your business.
Your Target Market
Where and how you intend to sell your production matters a
lot, so locating a target market is very important.
Your
target should basically be those shops that are involved in
buying and selling of frozen foods, hotels, restaurants,
institutions with catering facility, fast food owners, party
planners/host.
This will definitely help you increase your
production process.
There is more to branding than just creating a unique name,
it also involves creating unique image for your product.
The
image must describe your product and this simply means
that your product must be meaningful.
Your product name
and image will automatically advertise your product if there
is consistency. You can develop strategies on how you can
advertise your product, or better still use the existing
advertising media like online, or offline, advertisement. Tell
family, friends and neighbours about your product.
Remember, advertising your product goes a long way in
promoting your business.
Retail Selling
You can as well sell in retail, to achieve this means you
need to have a shop, it could be in a residential
environment or market environment where you know that
people in that environment will not depend on their locally
reared chicken before they can eat one.
What we mean
invariably is that you should locate a strategic area and a
high profile one.
Your shop must be easily accessible for
your potential and existing customers to locate you.
Potential Profit
This business is a profitable one no doubt about that. Once
you or your staff have gone through the process of washing
and dividing into parts, chicken heads, necks, legs, laps,
wings, chest, gizzard are sold separately,the price can
increase during festive period because the demand will be
higher.
Invest in this business today and realize the potential profit
in it.