According to Lai Mohammed, Minister of Information and Culture, when the ongoing reform in the creative industry and advertising sector is completed, the nation would generate two billion dollars in advertising within three years.
The minister made the remarks during a technical session of the government’s Task Team on “Audience Measurement” in Abuja.
Mohammed argued that the country’s current advertising revenue of N400 million was unacceptable, and he emphasized the necessity of the task team’s goal of two billion dollars in three years.
According to him:
“The metrics and data you will be putting together, the Standards of Practice on receipts and payments, the media monitoring service powered by technology for real-time performance evaluation will create transparency and an enabling environment for all to thrive and be prosperous.
“What most, if not all have always asked for is a level playing field in our great country of more than 200 million people, over 500 radio and television channels, with at least 24 million TV households with the largest Gross Domestic Product (GDP) in Africa.
“I hear you are also working on a sustainable content development plan to ensure a win-win for Content Creators, Production companies and TV and Radio Broadcasters.
“This is music to my ears and is exactly what Mr President promised when we came into government – Reforms that will touch and improve the lives of the common Nigerian man.”
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